Advertising Img

Advertising practice demands an attention to detail, adherence to deadlines, work ethic, positive regard for others (i.e., colleagues and clients), professionalism and a willingness to go beyond the obvious. The purpose of this qualification is to ensure that qualified learners understand advertising agency processes, systems, and technical methods in general, and specialise in the processes, systems, and technical methods that they are (to be) involved in by achieving specific competence. These processes, systems and technical methods refer to copywriting, art direction and design, client service, media buying, television/radio production, and print production.

For the individual that achieves this qualification, it means improved levels of competence to compete internationally, achieving defined learning outcomes in a shorter space of time, getting a foot in the door to progress to higher levels on the learning and career pathway in Advertising, and improved employment opportunities as a result of the integration of knowledge (theory) and skills (practical) to do their job from day one. The industry also benefits from increased efficiency and saving time and money, and improved competitiveness and quality. Access to information and products and services is improved, with resulting social and economic benefits.

Admission Requirements

Grade 12 Pass or Equivalent (NQF Level 3)

English Pass of 50% and Above

Mathematics Pass of 50% and Above

Mathematics Literacy Pass of 50% and Above

Industry Relevance



Full Time – On Campus

Day Classes : Mon- Friday





Course Outlines

  • Communication
  • Art Direction
  • Copywriting
  • Advertising
  • Client Service
  • Public Relations
  • Social Science
  • International and national trends that impact on competence needs in the Advertising field include the following:
  • There are increasing numbers of full-time freelancers, and freelancing agencies who do only ad hoc projects.
  • Younger people are being promoted earlier and are required to sell with higher levels of energy.
  • The importance of working unsupervised and managing oneself is increasing.
  • Working at a faster pace and higher expectations to do things faster because of the application of technology.
  • Agency culture is changing to value creativity in all departments, and not just in the creative department as has traditionally been the case.