marketing management learnership

The National Diploma in Marketing Management: Level 5 is designed to meet the needs of those learners who are already involved in the field of Marketing Management or who enter the field at a higher level. Learners recognise that marketing is an essential and key business function necessary for the success of any organisation, both strategically and operationally. This Services SETA Learnership is inextricably linked to the Standard Generating Body`s (SGB`s), definition of Marketing, “to identify, anticipate and satisfy current and future consumer and customer expectations, needs and problems by facilitating and consummating exchange to achieve targeted levels of profitability and / or value in an accountable and socially responsible manner.

This qualification also reflects the needs of the marketing sector both now and in the future: it gives accessibility and flexibility to the learner and to the employer. The level of flexibility is reflected in the multiple job roles and careers, organisational requirements and changing technological nature of marketing and at the same time it allows the individual to work towards a nationally recognised qualification

Many different roles and careers are linked to and affected by this qualification. They include, but are not limited to:

  • Marketing Managers > Marketing Directors
  • Brand Managers > Marketing Assistants
  • Brand Assistants > Product Managers
  • Category Managers

The National Diploma in Marketing Management is structured in such a way that it exposes learners to a broad set of core competences while the electives allow for special competence in Marketing Management. It certainly promotes the notion of life-long learning.


Admission Requirements

Grade 12 Pass or Equivalent (NQF Level 3)

English Pass of 50% and Above

Access to this qualification is open to learners who will have demonstrated competence against the standards in the National Certificate in Marketing, Marketing Communication or Marketing Research or Marketing Management or Customer Management or equivalent at NQF Level 4.


Industry Relevance

  • Brand Management
  • Product Management
  • Marketing Communications
  • Marketing Research
  • Customer Management
  • Sales
  • Customer Service
  • Direct marketing
  • General Marketing
  • Data Base Marketing
  • Direct Selling
  • Advertising
  • Promotions
  • Public Relations


Full Time – On Campus

Day Classes : Mon- Friday





Services SETA Learnership

Services SETA Learnership

Leanership Outlines

  • Compiling and delivering presentations and persuasive written communications to enhance Retail/Wholesale practices communicative contexts
  • Apply workplace communication skills
  • Implement a generic communication strategy
  • Present an informed argument on a current issue in a business sector
  • Develop marketing strategies in line with portfolio strategy
  • Close a deal with a customer
  • Identify and manage areas of customer service impact
  • Identify product features, advantages and benefits to the customer
  • Manage customer requirements and needs and implement action plans
  • Monitor handling of customers by frontline customer service
  • Analyse and interpret data and marketing information
  • Present data to stakeholders
  • Conduct a marketing situational analysis
  • Develop, implement and manage a project/activity plan
  • Identify brand mix elements
  • Identify financial implications for making decisions
  • Integrate marketing plans with business process
  • Lead a team of marketers and service providers
  • Provide product training to others in the organisation
  • Coach others on principles of marketing in an organisation


  • Analyse and explain the impact of one’s personal interactive style on one’s relationship with a client
  • Demonstrate an understanding of stress in order to apply strategies to achieve optimal stress levels in personal and work situations
  • Conduct an integrative project in the workplace

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