The National Diploma in Marketing Management: Level 5 is designed to meet the needs of those learners who are already involved in the field of Marketing Management or who enter the field at a higher level. Learners recognise that marketing is an essential and key business function necessary for the success of any organisation, both strategically and operationally. This Services SETA Learnership is inextricably linked to the Standard Generating Body`s (SGB`s), definition of Marketing, “to identify, anticipate and satisfy current and future consumer and customer expectations, needs and problems by facilitating and consummating exchange to achieve targeted levels of profitability and / or value in an accountable and socially responsible manner.

This qualification also reflects the needs of the marketing sector both now and in the future: it gives accessibility and flexibility to the learner and to the employer. The level of flexibility is reflected in the multiple job roles and careers, organisational requirements and changing technological nature of marketing and at the same time it allows the individual to work towards a nationally recognised qualification

Many different roles and careers are linked to and affected by this qualification. They include, but are not limited to:

• Marketing Managers > Marketing Directors
• Brand Managers > Marketing Assistants
• Brand Assistants > Product Managers
• Category Managers

The National Diploma in Marketing Management is structured in such a way that it exposes learners to a broad set of core competences while the electives allow for special competence in Marketing Management. It certainly promotes the notion of life-long learning.