SETA – Information Technology:
National Certificate: Advertising

Purpose And Rationale of The Qualification

Advertising practice demands an attention to detail, adherence to deadlines, work ethic, positive regard for others (i.e. colleagues and clients), professionalism and a willingness to go beyond the obvious. The purpose of this qualification is to ensure that qualified learners understand advertising agency processes, systems and technical methods in general, and specialise in the processes, systems and technical methods that they are (to be) involved in by achieving specific competence. These processes, systems and technical methods refer to copywriting, art direction and design, client service, media buying, television/radio production, and print production.

For the individual that achieves this qualification, it means improved levels of competence to compete internationally, achieving defined learning outcomes in a shorter space of time, getting a foot in the door to progress to higher levels on the learning and career pathway in Advertising, and improved employment opportunities as a result of the integration of knowledge (theory) and skills (practical) to do their job from day one. The industry also benefits from increased efficiency and saving time and money, and improved competitiveness and quality. Access to information and products and services is improved, with resulting social and economic benefits.

Although this qualification provides and exit point from learning and they do not have to achieve an entire degree before earning a living, learners can come back and continue their learning process at any time. In addition, certain outcomes achieved to qualify are transferable to other fields, for example, project management, teamwork, seeing from another person’s point of view, and improves career options for qualified learners. To qualify, learners learn to learn by evaluating progress and outputs, and improving on their own work.

Duration: Full Time, Day classes , Monday – Friday

CREDITS SAQA ID
124 58820